Vision

Our vision at ThinkFirst Canada is for a future free of traumatic brain and spinal cord injuries among our children and youth.

Goal

We work towards our goal - a measurable reduction in these injuries- everyday through the creation, dissemination, and evaluation of our educational initiatives, public advocacy, and by giving kids and those who care for them the tools and information they need to use their minds to protect their bodies.

Principles

Our work is guided by the following principles:

The business of ThinkFirst is to prevent brain and spinal cord injuries to children and youth through education that aims to change behaviour around risk taking.
Programming will be based on best evidence i.e. injury data that indicates how serious the issue is and best practice.
Programs are to be evaluated and our chapters should report, review and conduct programming in a standard format.

Strategic Plan

Based on our goals and pinciples, we determined three areas of organizational focus for ThinkFirst during a recent strategic planning session: Program Development, Chapter Enhancement, and Fundraising to support this important work.